My name is Jen, and I’m a Vancouver-based life and style content creator. I started this blog back in 2010 when I was in school studying marketing. It was a “creative outlet” of sorts that included a lot of shopping, crazy looks, and never wearing the same outfit twice. Over the years, my philosophy of style and tastes have evolved: it’s been a slow transition, but I’ve begun to see and understand the implications of the fashion and blogging industry and what that means for me. I’m learning to build a closet of things that serve me well, pieces that will be well-loved and used for years to come. I’ll admit that it’s certainly not perfect, but I’m sharing my learnings along the way.
her waise choice is a simple space for documenting my making the most of my closet, and I hope it may inspire you to do the same.
Questions? Suggestions? Feedback? I’d love to chat – email me at herwaisechoice[at]gmail.com.