We’ve all heard of causes where “a portion” of proceeds goes towards a group of people in need. And while there are definitely good things that come from that, I for one am uncertain of how much of it actually comes from the heart to reach out and how much of it is a marketing ploy for the company that partakes in it. And how much of it really goes to those who really need it?
I heard about this humble but genuine cause from a friend of my boyfriend’s and was struck by how great of an idea it is. Basically, the Singapore-based website is an e-shop comprised of “an eclectic mix of items that comprise of overruns, past-season stock, samples from local boutiques and tastefully selected pre-loved goods”.
The difference between this and other “shop for a cause” sites? The purchaser chooses the amount to pay! And 100% of the proceeds go towards the Jaago Foundation, “[a] children’s foundation in Bangladesh that provides free education, health checkups, and hygiene packs to children in the slums”.
We as fashion bloggers have proven to have way more than we need, as proven by the constant growth of our wardrobes. And I’m sure we would all agree that we spend way more on ourselves than we should. I think this is an innovative way to help out and is also a great way to ensure that products that are no longer needed by retailers do not go to waste!
I will definitely be making a purchase. VISIT THE SITE!
Are you a retailer who has items to donate? Send over and email to me at firstname.lastname@example.org for more information!